Tips and Tutorials

A great social network relies on presentation to draw people in. Poor presentation is always noticed, and it will hurt your following. If you want to build a social network and enjoy the benefit of having an organic marketing engine, it must fit with your organization’s branding. Choosing the right content management system (CMS) will make all the difference. An effective…

Hashtags are fantastic marketing tools and fickle beasts that can destroy a carefully laid plan. As with every community-building-based marketing strategy, it takes a lot of work to make hashtags appear natural. Plan and create hashtag guidelines for your company with specific tags and a little room to improvise. These are the 5 of our favorite hashtag…

Social media is a fast-growing segment of online interaction in almost all demographics. Everyone from teenagers to senior adults is participating on social media in some fashion. However, there are problems inherent with using large social media sites to interact with other people online. These problems include lack of privacy, topic focus and difficulty with…

Times have changed, and more and more people want to get a point across as quickly as possible. Enter the emoji. No longer just a silly little icon that kids use, the emoji has become a staple in everyday communication for all ages. Many people believe that using them is too unprofessional, but here are…

It is hard to deny the impact that social media has had on the world. It has changed the way that people connect with friends, co-workers, and celebrities. It has also brought attention to several social issues and changed the way legal systems function on a domestic and international level. However, there are flaws that…

One of the most dramatic examples of the power of individuals coming together is crowdfunding. It starts with just a couple of people who have an idea, but no way to financially support its production. From there tens, hundreds, or even thousands of people give just a little, and something amazing comes from the small…

Companies are benefiting from having a branded community attached to their website, according to a University of Michigan-based study. In an article found in online publication Campaign US, called “Study: Branded Communities Boostthe Sales by 20%” by Douglas Quenqua, written on May 6, 2015 – we learn why having a branded community is worth considering.…

Are you looking to develop an online community around your message, product, or service? You could certainly create a closed group on one of the popular social network sites, but what you really need is a custom social network script. You Retain Control of Your Community When you use your own custom social network script, you have the final say regarding who…

Imagine pouring your heart into creating the perfect post – stunning visuals, sharp copy, the works – only for it to disappear into a void. Why? Because it’s not your audience who chooses who sees it; it’s the algorithm. Have you ever noticed that only a tiny sliver of your followers actually sees the content…

Want to run your own crowdfunding platform like Kickstarter or GoFundMe – but on your own website? With SocialEngine, you can try it free for two weeks using our Crowdfunding Plugin. It lets you create a space where people can share their ideas, add photos and videos, and offer rewards just like the big crowdfunding…