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Most popular crowd funding sites, including Kickstarter, Gofundme, indiegogo and Crowdrise offer a variety of tools to engage your audience. These include the ability to describe your campaign with words, visuals, videos and, of course, rewards.
A Community Platform Makes It Easier to Answer Common Questions
One of the big challenges when running a crowdfunding campaign is that often individuals may have specific questions about the use of funds, timing, rewards, etcetera. In most cases you have to reply one-on-one to these people. It can take a significant amount of time….when you need to devote your full attention to getting the word out, not answering questions.
An online community by SocialEngine can help. It’s easy to connect the dots and have all of your potential sponsors, donors or investors uploaded into your online community. Then, all you have to do is post the questions and answers that you get from your audience to the entire community. Of course you can always do one-on-one when appropriate; but you will save a lot of time with simultaneous communications.
Next Steps – Leverage The Energy of Community
- When your crowdfunding campaign is live you can use the ability of the online community to get the group to collectively promote your idea and share thoughts with each other
- Let your community participate in the viral messaging that is so critical to the success of your campaign
- One aspect of community is the ability of members of the crowd to interact with each other. This is critical. Interaction is what generates the ongoing enthusiasm and energy for action… in this case the action is providing financial assistance
- Every member of your community will have a Facebook page and many of them will have Twitter, YouTube and other social accounts. Take advantage of this network
Then, as you approach your funding deadline and goals, the community can kick into action to get you over the top! Get the free crowdfunding E-book Kickstarting Community: Custom Social Networks for Crowdfunding at http://get.socialengine.com/crowdfunding
