Interest-based Communities lead the way for companies and consumers alike
In 2016, almost all of us have become adept at picking a few small words from a web page to make an educated guess about whether or not the site has the information we are looking for, and we do it almost without thinking. This means it is critical that the content we post is…
The Importance of Interest-Based Communities
It is hard to deny the impact that social media has had on the world. It has changed the way that people connect with friends, co-workers, and celebrities. It has also brought attention to several social issues and changed the way legal systems function on a domestic and international level. However, there are flaws that…
A Post Crowdfunding Community: The Lifetime Perk for You and Them
One of the most dramatic examples of the power of individuals coming together is crowdfunding. It starts with just a couple of people who have an idea, but no way to financially support its production. From there tens, hundreds, or even thousands of people give just a little, and something amazing comes from the small…
Study Finds Branded Communities Increase Sales Significantly
Companies are benefiting from having a branded community attached to their website, according to a University of Michigan-based study. In an article found in online publication Campaign US, called “Study: Branded Communities Boostthe Sales by 20%” by Douglas Quenqua, written on May 6, 2015 – we learn why having a branded community is worth considering.…
Building a Community to Sell To
There are personalities and businesses with millions of followers on social media and no sales to show for it. If you are going to build a community, then you need to build a community to sell to! Here’s how. Set the Expectation Members of your social media group should understand that you will solicit for…
SocialEngine Self-Hosted 4.8.11 is Released
We’re glad to announce the release of SocialEngine Self-Hosted 4.8.11. We’ve done many important changes in this release, fixing some warnings coming with Self-Hosted version 5.6+, a fatal error with Self-Hosted 7 and many other bug fixes. While we’re still not at 100% compatibility Self-Hosted 7, this release brings us closer to fully supporting Self-Hosted…
Why Your Organization Needs a Custom Social Network Script
Are you looking to develop an online community around your message, product, or service? You could certainly create a closed group on one of the popular social network sites, but what you really need is a custom social network script. You Retain Control of Your Community When you use your own custom social network script, you have the final say regarding who…
Top 5 Reasons You Should Consider a Branded Community for Your Company
The dream of every marketer is to develop your brand into one around which people will rally. One of the ways you can encourage this behavior is by creating a branded community. Here are the top five reasons you might want to consider a branded community for your company. 1. Limited reach of social media It used…
Using Interest-based Communities to Expand Your Customer Base
Any one who uses Facebook, Twitter or any of the other major social media platforms understands how quickly topline mainstream stories saturate feeds. This renders direct use of these platforms less productive as a marketing tool for any niche business looking to expand its audience. However, using interest-based communities to generate initial support is a growth hack…
How to keep backer communities engaged post funding
If you have completed a crowdfunding campaign, congratulations! You’ve identified a group of people who believe in your project and vision so much they invested in you. To keep your momentum going, you want to build a strong community of engaged supporters. But you don’t own your backer list so it’s not as simple as just…
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