Tips and Tutorials

Community Management on social media is much like maintaining connections within your group of friends. Whether you are just starting out with just a few hundred followers, or balancing thousands of fans, the premise is the same: focus on what makes your audience unique and demonstrate genuine care in your posts and interactions. Here are…

Crowdfunding allows innovators to harness the power of social media to reach out to potential investors and pool resources to generate capital. By using websites like Kickstarter, Indiegogo, and MicroVentures (among others) future leaders can pitch ideas to potential investors.The benefits are two-fold: Successful digital marketers know that creating a community is imperative to reaching your target networks and generating…

We’ve already established the importance of building a community around your brand and some tips on how to make it successful. The goal is to bring vibrancy to your brand by connecting members in a forum centered around your company vision. This helps spread brand awareness as followers share and contribute content with their friends and family.…

People are bored with the giant social networks, especially younger generations. Rather than joining a large network that covers a broad range of subjects, more and more users are seeking out small niche communities in which they can find like-minded people. This has given way to the golden age of startup community builders. You don’t…

Today, communities are becoming the new hot spot for real conversations. Growing an active and engaged online community gives your brand a captive audience. Done correctly, engaged users are invaluable to building a loyal following and gaining real insight. As you dive in and begin building your new community, keep these tips in mind every step of…

“Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They’re only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.” Alexis Ohanian There are many…

Branded communities are back and flourishing in today’s hyper-connected world. As social media is a catch-all for online content, branded communities highlight your specific brand’s voice and encourage engaged conversation around what you have to offer. They provide a niche platform for current and ideal customers to communicate with each other, building natural relationships right in…

A successful brand is more than its flashy online presence. It’s a community. Managing your brand followers takes more than regular tweets. It takes a purposeful brand to lend an active ear and offer meaningful, solution-driven content. As you build your branded space online for loyal fans, keep these three tips in mind for successful community management. Keep…

It is common for digital entrepreneurs to focus on metrics like page views, social media likes, and social shares when in actuality, none of this matters to your bottom line as much as your community engagement does. One of the most important factors in your company’s profitability is the strength of your community. Running a…

One of the best ways to stimulate growth in your branded or crowdfunding social community is to invite social influencers to join your community. When you think about it, asking someone to simply join an online community is one of the easiest call-to-actions for anyone to answer, “yes,” to. In addition, when you add the…