Tips and Tutorials

“Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They’re only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.” Alexis Ohanian There are many…

Branded communities are back and flourishing in today’s hyper-connected world. As social media is a catch-all for online content, branded communities highlight your specific brand’s voice and encourage engaged conversation around what you have to offer. They provide a niche platform for current and ideal customers to communicate with each other, building natural relationships right in…

It is common for digital entrepreneurs to focus on metrics like page views, social media likes, and social shares when in actuality, none of this matters to your bottom line as much as your community engagement does. One of the most important factors in your company’s profitability is the strength of your community. Running a…

One of the best ways to stimulate growth in your branded or crowdfunding social community is to invite social influencers to join your community. When you think about it, asking someone to simply join an online community is one of the easiest call-to-actions for anyone to answer, “yes,” to. In addition, when you add the…

Information wants to be free, but when we come across information online, we often don’t read it. That is just how we behave in our modern tech-driven society. You have been to countless blogs and websites, but you don’t stay on them very long. On average viewers spend about 1.5 minutes on a blog. That’s it.Now that you…

There’s a lot of talk these days about community building as marketing strategy. One of the main components is growing a social media following. The same marketing and community management best practices hold true for most every social site from Facebook to YouTube, Twitter, Instagram, Vine, LinkedIn, and beyond. Here are our 6 community management…

A great social network relies on presentation to draw people in. Poor presentation is always noticed, and it will hurt your following. If you want to build a social network and enjoy the benefit of having an organic marketing engine, it must fit with your organization’s branding. Choosing the right content management system (CMS) will make all the difference. An effective…

Hashtags are fantastic marketing tools and fickle beasts that can destroy a carefully laid plan. As with every community-building-based marketing strategy, it takes a lot of work to make hashtags appear natural. Plan and create hashtag guidelines for your company with specific tags and a little room to improvise. Here are 5 of our favorite hashtag categories…

Social media is a fast-growing segment of online interaction in almost all demographics. Everyone from teenagers to senior adults is participating on social media in some fashion. However, there are problems inherent with using large social media sites to interact with other people online. These problems include lack of privacy, topic focus and difficulty with…

Interest-based communities invite interaction that goes far beyond a “like” or a “share.” This interaction benefits you – and others in the community – in many ways, personally, socially, and professionally. Socially 1. Friend Finder Even for the most outgoing, finding friends with whom you share a passion can pose a problem. Joining an interest…