Tips and Tutorials

Creating a successful online community requires you to wear many hats. Welcoming newcomers is arguably one of the most important roles you’ll take on. First impressions happen quickly.Use these tips to make sure your new members don’t turn around and walk out the door as soon as they join. 1. Send a welcome email campaign…

Looking to connect with your audience in a more meaningful way? Branded communities are your next investment. There are a few no-brainer reasons to join the numerous brands that curate their audience through branded communities. With a little work upfront, you’ll hold the power of targeted advertising, consistent leads, and catered feedback in your hands.…

Did you know that according to some estimates, the average city-dwelling person can be exposed to as many as 5,000 advertisements in a single day? Being memorable is important. For this reason, marketing and branding experts are always looking for emotional triggers to implement into their campaigns. One of the most powerful emotional triggers is…

When the average person thinks of a social network, they think of their favorite personal platforms like Linkedin, Facebook, Twitter, Instagram Pinterest, etc. When business owners think of social networks, they think of how they can use the platforms to generate sales and attract customers. However, savvy business owners are realizing that there’s more to…

Social networks are dynamic. They’re full of action as opposed to a static website. Members interact, post things that interest them, “like” or vote up the things they enjoy, and generally play with all of the toys available on a site. It’s this activity that keeps them coming back. If members come to the site…

Running a successful online community inherently means there will be some nay-saying. It’s not the end of the world, but there are some reliable ways to deal with it. Learning what to expect from your community and how to manage complaints within your online community is important. Listening and responding quickly is always your best bet, but let’s…

Humans are tribal by nature. In the long ago and far away, we were born into our tribes. As we became more sophisticated we formed countries and religions, along with other social constructs and hierarchies. Today, though, we have a unique kind of tribe; the sort we choose to join out of interest. Whether it’s…

When executed properly, influencer marketing can be one of the most effective strategies to help build your community and establish your company or brand as a trusted industry voice. What Are Influencers? Influencers are industry leaders on social media platforms. These are the businesses and organizations that have extensive social followings. They are knowledgeable resources,…

Every social media post you publish has the potential to reach your fan base newsfeeds and additional social media users. This unpaid reach is known as your organic reach. One great key to community management success is the ability to extend your organic reach. There are many factors impacting your organic reach success including platform…

Community Management on social media is much like maintaining connections within your group of friends. Whether you are just starting out with just a few hundred followers, or balancing thousands of fans, the premise is the same: focus on what makes your audience unique and demonstrate genuine care in your posts and interactions. Here are…