Tips and Tutorials

People are bored with the giant social networks, especially younger generations. Rather than joining a large network that covers a broad range of subjects, more and more users are seeking out small niche communities in which they can find like-minded people. This has given way to the golden age of startup community builders. You don’t…

It is common for digital entrepreneurs to focus on metrics like page views, social media likes, and social shares when in actuality, none of this matters to your bottom line as much as your community engagement does. One of the most important factors in your company’s profitability is the strength of your community. Running a…

Information wants to be free, but when we come across information online, we often don’t read it. That is just how we behave in our modern tech-driven society. You have been to countless blogs and websites, but you don’t stay on them very long. On average viewers spend about 1.5 minutes on a blog. That’s it.Now that you…

A great social network relies on presentation to draw people in. Poor presentation is always noticed, and it will hurt your following. If you want to build a social network and enjoy the benefit of having an organic marketing engine, it must fit with your organization’s branding. Choosing the right content management system (CMS) will make all the difference. An effective…

Hashtags are fantastic marketing tools and fickle beasts that can destroy a carefully laid plan. As with every community-building-based marketing strategy, it takes a lot of work to make hashtags appear natural. Plan and create hashtag guidelines for your company with specific tags and a little room to improvise. Here are 5 of our favorite hashtag categories…

Social media is a fast-growing segment of online interaction in almost all demographics. Everyone from teenagers to senior adults is participating on social media in some fashion. However, there are problems inherent with using large social media sites to interact with other people online. These problems include lack of privacy, topic focus and difficulty with…

Times have changed, and more and more people want to get a point across as quickly as possible. Enter the emoji. No longer just a silly little icon that kids use, the emoji has become a staple in everyday communication for all ages. Many people believe that using them is too unprofessional, but here are…

Are you looking to develop an online community around your message, product, or service? You could certainly create a closed group on one of the popular social network sites, but what you really need is a custom social network script. You Retain Control of Your Community When you use your own custom social network script, you have the final say regarding who…

The dream of every marketer is to develop your brand into one around which people will rally. One of the ways you can encourage this behavior is by creating a branded community. Here are the top five reasons you might want to consider a branded community for your company. 1. Limited reach of social media It used…

So you want to create a Social Network, and you want it to be vibrant. What are some things you can do to make sure you’re successful? First, you have to accept that humans are tricky things. You can’t write a formula for how to grow a community, or at least if you can, I’ve…