Tips and Tutorials

When the average person thinks of a social network, they think of their favorite personal platforms like Linkedin, Facebook, Twitter, Instagram Pinterest, etc. When business owners think of social networks, they think of how they can use the platforms to generate sales and attract customers. However, savvy business owners are realizing that there’s more to…

Social networks are dynamic. They’re full of action as opposed to a static website. Members interact, post things that interest them, “like” or vote up the things they enjoy, and generally play with all of the toys available on a site. It’s this activity that keeps them coming back. If members come to the site…

Running a successful online community inherently means there will be some nay-saying. It’s not the end of the world, but there are some reliable ways to deal with it. Learning what to expect from your community and how to manage complaints within your online community is important. Listening and responding quickly is always your best bet, but let’s…

Humans are tribal by nature. In the long ago and far away, we were born into our tribes. As we became more sophisticated we formed countries and religions, along with other social constructs and hierarchies. Today, though, we have a unique kind of tribe; the sort we choose to join out of interest. Whether it’s…

When executed properly, influencer marketing can be one of the most effective strategies to help build your community and establish your company or brand as a trusted industry voice. What Are Influencers? Influencers are industry leaders on social media platforms. These are the businesses and organizations that have extensive social followings. They are knowledgeable resources,…

Every social media post you publish has the potential to reach your fan base newsfeeds and additional social media users. This unpaid reach is known as your organic reach. One great key to community management success is the ability to extend your organic reach. There are many factors impacting your organic reach success including platform…

Community Management on social media is much like maintaining connections within your group of friends. Whether you are just starting out with just a few hundred followers, or balancing thousands of fans, the premise is the same: focus on what makes your audience unique and demonstrate genuine care in your posts and interactions. Here are…

Crowdfunding allows innovators to harness the power of social media to reach out to potential investors and pool resources to generate capital. By using websites like Kickstarter, Indiegogo, and MicroVentures (among others) future leaders can pitch ideas to potential investors.The benefits are two-fold: Successful digital marketers know that creating a community is imperative to reaching your target networks and generating…

People are bored with the giant social networks, especially younger generations. Rather than joining a large network that covers a broad range of subjects, more and more users are seeking out small niche communities in which they can find like-minded people. This has given way to the golden age of startup community builders. You don’t…

Today, communities are becoming the new hot spot for real conversations. Growing an active and engaged online community gives your brand a captive audience. Done correctly, engaged users are invaluable to building a loyal following and gaining real insight. As you dive in and begin building your new community, keep these tips in mind every step of…