Relationships and the 6 "R's": the Foundation and Keys for Community Management
People are the foundation of and the reason for the community, so how better to grow yours than by reaching out to new people and strengthening involvement with members you already have? Capitalizing on both well-established and new relationships lays a strong foundation for future growth. Incorporating the following six important “R’s” into your growth…
Dedicated Community Management, the Key to Taking Your Branded Community to the Next Level
Every business owner, CEO, or executive board would love to have a customer base as loyal as the online and offline communities that surround brands like Harley-Davidson and Apple. For these customers, money is no object. In many cases, neither is time nor a personal life. These customers will stand in line overnight just to…
The Benefits of Interest-based Communities
Communities have always existed. Since humanity first began communities were called tribes, which were a group of individuals banning together against the elements. People in these nomadic groups then created their own religions, cultures, and ideals in order to form a sense of belonging as well as structure. In today’s high tech world we look…
The Importance of Interest-Based Communities
It is hard to deny the impact that social media has had on the world. It has changed the way that people connect with friends, co-workers, and celebrities. It has also brought attention to several social issues and changed the way legal systems function on a domestic and international level. However, there are flaws that…
Using Interest-based Communities to Expand Your Customer Base
Any one who uses Facebook, Twitter or any of the other major social media platforms understands how quickly topline mainstream stories saturate feeds. This renders direct use of these platforms less productive as a marketing tool for any niche business looking to expand its audience. However, using interest-based communities to generate initial support is a growth hack…