SocialEngine - Community Software

The Benefits of Interest-based Communities

Communities have always existed. Since humanity first began communities were called tribes, which were a group of individuals banning together against the elements. People in these nomadic groups then created their own religions, cultures, and ideals in order to form a sense of belonging as well as structure. In today’s high tech world we look…

SocialEngine - Community Software

The Importance of Interest-Based Communities

It is hard to deny the impact that social media has had on the world. It has changed the way that people connect with friends, co-workers, and celebrities. It has also brought attention to several social issues and changed the way legal systems function on a domestic and international level. However, there are flaws that…

SocialEngine - Community Software

Using Interest-based Communities to Expand Your Customer Base

Any one who uses Facebook, Twitter or any of the other major social media platforms understands how quickly topline mainstream stories saturate feeds. This renders direct use of these platforms less productive as a marketing tool for any niche business looking to expand its audience. However, using interest-based communities to generate initial support is a growth hack…