Blogs

Can you remember swelling with pride on seeing a “well done” sticker on an elementary school book report? Take a moment to recall how it feels (or how you imagine it would feel) when you receive a new belt in karate class from a sensei you deeply admire or your boss surprises you with a “waiter…

In the Internet age, we can reach out to communities of like-minded people from anywhere in the world. Whatever our interests, there are groups out there of people who share those interests, and all it takes to find them is pushing a button. However, keeping those communities safe, sane, and growing takes work. If you’re…

Welcome to our SocialEngine blog! Each month, we provide learning tools for our clients to help empower them to succeed in their SocialEngine communities. In this month’s post, we’d like to focus on innovative methods you can use to help control spam in your community. First, let’s talk about what spam is The type of…

People are bored with the giant social networks, especially younger generations. Rather than joining a large network that covers a broad range of subjects, more and more users are seeking out small niche communities in which they can find like-minded people. This has given way to the golden age of startup community builders. You don’t…

It is common for digital entrepreneurs to focus on metrics like page views, social media likes, and social shares when in actuality, none of this matters to your bottom line as much as your community engagement does. One of the most important factors in your company’s profitability is the strength of your community. Running a…

Information wants to be free, but when we come across information online, we often don’t read it. That is just how we behave in our modern tech-driven society. You have been to countless blogs and websites, but you don’t stay on them very long. On average viewers spend about 1.5 minutes on a blog. That’s it.Now that you…

A great social network relies on presentation to draw people in. Poor presentation is always noticed, and it will hurt your following. If you want to build a social network and enjoy the benefit of having an organic marketing engine, it must fit with your organization’s branding. Choosing the right content management system (CMS) will make all the difference. An effective…

Hashtags are fantastic marketing tools and fickle beasts that can destroy a carefully laid plan. As with every community-building-based marketing strategy, it takes a lot of work to make hashtags appear natural. Plan and create hashtag guidelines for your company with specific tags and a little room to improvise. Here are 5 of our favorite hashtag categories…

Social media is a fast-growing segment of online interaction in almost all demographics. Everyone from teenagers to senior adults is participating on social media in some fashion. However, there are problems inherent with using large social media sites to interact with other people online. These problems include lack of privacy, topic focus and difficulty with…

Times have changed, and more and more people want to get a point across as quickly as possible. Enter the emoji. No longer just a silly little icon that kids use, the emoji has become a staple in everyday communication for all ages. Many people believe that using them is too unprofessional, but here are…