Community Management: Giving Each Member a Voice
One of the trademarks of a community is that each member has a place where they feel accepted and important. Naturally some member tend to be more vocal and involved while others choose to remain in the background. The goal, however, is that each member feels comfortable getting involved and valued when they choose to…
3 Ways to Keep Viewers Reading Content On Your Custom Social Network Blog
Information wants to be free, but when we come across information online, we often don’t read it. That is just how we behave in our modern tech-driven society. You have been to countless blogs and websites, but you don’t stay on them very long. On average viewers spend about 1.5 minutes on a blog. That’s it.Now that you…
How Interest-Based Communities Help Those with Social Anxiety
With social anxiety being the number one disorder troubling today’s society, it is only natural that we collectively look for effective solutions. Fortunately, one solution, the beginning of a path to healthy interaction, is profoundly simple: interest-based communities offer a natural solution on several fronts.First, let’s look at some of the fears that keep those…
Branded Communities: Who, What, Why, When, & Where
Branding your community takes it to the next level. First, it benefits those in the community by requiring them to clearly identify ideology, methodology, foundations, and goals. Second, it creates a natural and effective way to reach out to others, resulting in growth in numbers and maturity of purpose. So let’s explore five essential aspects…
Crowdfunding: Beyond Fundraising
From traditional fundraising and peer-to-peer loans to the emerging models of consumer-to-business and marketplace loans, the potential of crowdfunding is seemingly limitless. A Needs Business Crowdfunding can be thought of, simply, as the process of pooling funds together to support a cause, creative project, or even a product. While this idea is not new it…
Relationships and the 6 "R's": the Foundation and Keys for Community Management
People are the foundation of and the reason for the community, so how better to grow yours than by reaching out to new people and strengthening involvement with members you already have? Capitalizing on both well-established and new relationships lays a strong foundation for future growth. Incorporating the following six important “R’s” into your growth…
Dedicated Community Management, the Key to Taking Your Branded Community to the Next Level
Every business owner, CEO, or executive board would love to have a customer base as loyal as the online and offline communities that surround brands like Harley-Davidson and Apple. For these customers, money is no object. In many cases, neither is time nor a personal life. These customers will stand in line overnight just to…
6 Community Management Tips for Your Social Accounts
There’s a lot of talk these days about community building as marketing strategy. One of the main components is growing a social media following. The same marketing and community management best practices hold true for most every social site from Facebook to YouTube, Twitter, Instagram, Vine, LinkedIn, and beyond. Here are our 6 community management…
5 Most Important Features Of A Modern CMS
A great social network relies on presentation to draw people in. Poor presentation is always noticed, and it will hurt your following. If you want to build a social network and enjoy the benefit of having an organic marketing engine, it must fit with your organization’s branding. Choosing the right content management system (CMS) will make all the difference. An effective…
5 Types of Hashtags and When To Use Them
Hashtags are fantastic marketing tools and fickle beasts that can destroy a carefully laid plan. As with every community-building-based marketing strategy, it takes a lot of work to make hashtags appear natural. Plan and create hashtag guidelines for your company with specific tags and a little room to improvise. Here are 5 of our favorite hashtag categories…
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