Did you know that according to some estimates, the average city-dwelling person can be exposed to as many as 5,000 advertisements in a single day?
Being memorable is important.
For this reason, marketing and branding experts are always looking for emotional triggers to implement into their campaigns. One of the most powerful emotional triggers is “community.”
When your customer base has a sense of belonging that stems from your product or service, they tend to become more loyal and even obsessive.
A perfect example of this is Apple’s famous “Are you a Mac or a PC?” campaign from the late 2000s.
What do you do when you want to foster a sense of belonging?
You build a community.
Custom social network scripts are an amazing – and often underutilized – method of literally building a community for your customers, fans, or clients.
Let’s take a moment to look at why they’re so effective:
#1: Brand Loyalty
This is, of course, the primary reason to build your own social network. A sense of exclusivity and belonging can create lifelong customer relationships.
#2: Get to Know Your Customers Better… A Lot Better
More than just an added bonus, implementing a custom social network script gives you the opportunity to gather near-instant data about what your customers are thinking.
What do they like?
What do they not like?
This is the kind of data that marketers pay top dollar for, but by operating a custom social network script, they’re giving it to you.
#3: Custom Social Network Scripts are Cost Effective
Think it’s expensive to set up a private social network for your audience?
Think again.
Setting up a platform like this isn’t just affordable, it’s a relatively simple process. Over a relatively short amount of time, the benefits will pay for the time investment (and the actual cost) in spades.
Are You Ready to Build Your Community?
What we covered here today are just a few reasons why you should consider implementing a custom social network script for your customers.
It’s more than just giving them a platform to express themselves: it’s a powerful, unique way to strengthen brand loyalty.
