About Communities

Branded communities are on the rise. They provide a wealth of benefits both to consumers and brands by starting an open dialogue. In other words, they’re invaluable to your brand’s growth. But beyond the basic benefits of chatting face-to-face with loyal consumers, there are a few lesser-known reasons to build your own branded community. Here…

Branded communities are your new best friend. They’re the hot trend right now and they’re not going away anytime soon. With a captive target audience, brand cheerleaders all around, and the most beneficial feedback group you can imagine, it’s no wonder branded communities are so popular. In order to get the most out of yours,…

As your branded community grows and flourishes with activity, you will inevitably run into some sort of conflict from within. No matter how peaceful your content and connections are, people have differing opinions and will use your platform for discussion. Never fear! Navigating conflict can be a positive experience for your brand and your fans. Just…

Writing for the Huffington Post, author and business leader Peter Friedman brought up how businesses can create engaging relations with their customer bases through storytelling elements. Storytelling is one of the most ancient of human activities, and we all engage in stories in our everyday lives, from viewing a TV show or movie to recounting just…

Truly effective businesses encourage their customers to get involved. When paying customers feel involved and valued, they want to contribute to the business’s further success. In addition, successful businesses learn from their customer base about how best to serve it in ways that align with the business’s mission. Creating and hosting an online social community…

A community consists of its members. This may seem straightforward, but all-too-often people — community leaders and members included – act like a community is its leaders. Even those who cannot or do not want to hold leadership positions have many options for participation. 1. Be Present The first step is committing to being there. Whether…

One of the trademarks of a community is that each member has a place where they feel accepted and important. Naturally some member tend to be more vocal and involved while others choose to remain in the background. The goal, however, is that each member feels comfortable getting involved and valued when they choose to…

With social anxiety being the number one disorder troubling today’s society, it is only natural that we collectively look for effective solutions. Fortunately, one solution, the beginning of a path to healthy interaction, is profoundly simple: interest-based communities offer a natural solution on several fronts.First, let’s look at some of the fears that keep those…

People are the foundation of and the reason for the community, so how better to grow yours than by reaching out to new people and strengthening involvement with members you already have? Capitalizing on both well-established and new relationships lays a strong foundation for future growth. Incorporating the following six important “R’s” into your growth…

Every business owner, CEO, or executive board would love to have a customer base as loyal as the online and offline communities that surround brands like Harley-Davidson and Apple. For these customers, money is no object. In many cases, neither is time nor a personal life. These customers will stand in line overnight just to…