Have you ever wondered how some brands get thousands of shares, likes, and comments in a short period? By 2025, big brands won’t be the only ones with that level of visibility. Understanding which social media sites you need to use efficiently nowadays to achieve your growth. There are many social platforms in today’s world, but there are some of them that can assist your brand’s growth.
In this blog, we will be exploring the top 10 social media platforms for small and large businesses that are trending this year. They are strong instruments that can assist you in a variety of ways. So let’s get started.
10 Best Social Media Platforms in 2025
1. Facebook
From the starting days, Facebook has been the most powerful platform and the most used social network. It was founded in 2004, and now it has become one of the leading social networking sites. Facebook is widely used to connect with friends and family all over the internet. If you want to build your brand or a business, then Facebook can help you a lot with its exciting features, such as business groups, a wide network, and live video streaming.
Key Features of Facebook
- Facebook Pages & Groups: You can use Facebook’s community pages to share updates, run campaigns, and connect with your followers.
- Ads Manager: Advanced targeting tools enable you to run ad campaigns that cater to diverse demographics and interests.
- Marketplace: An e-commerce component allowing users to buy and sell items locally.
- Live Streaming and Reels: Connect with followers in real time or post brief video content to enhance visibility and connections.
Best For Whom?
- Businesses, content creators, and marketers
Monthly Active Users in 2025
Facebook consists of 3.1 billion global users, out of which about 2.2 billion users log in daily.
- 18–24 years: 18% of users are Younger.
- 25–34 years: 31% The most active user group for shopping, news, and content engagement.
- 35–49 years: 24% Professionals, parents, and community-focused users.
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2. YouTube
YouTube is known as the world’s leading social media platform in terms of video, and it gives a great opportunity to users who want to grow their business rapidly. YouTube provides its users and businesses with hosting videos, running ads, conducting live streams, and creating communities.
Key Features of YouTube
- YouTube Channels: You can create a channel to publish videos, organize your content, and promote your brand.
- YouTube Shorts: Promote your brand and business through YouTube shorts, engage your audience, and increase your community.
- YouTube Live: Use live streams to run daily quizzes or live tutorials, which could increase your viewership.
- Monetization Tools: Earn revenue through superchats, sponsorships, and video revenue from your videos.
Best For Whom?
- Brands, creators, educators, and businesses.
Monthly Active Users in 2025
2.7 billion+ users globally by age.
- 18–24 years: 35%, this group usually acts for streaming, watching shorts, and creating content.
- 25–34 years: 30% of professionals and content consumers.
- 35–49 years: 20% of family-oriented viewers.
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3. Instagram
Instagram is the best social media advertising platform, where brands connect with their audience using photos, reels, and stories. It is known for many things, such as its design, mobile experience, and the highest engagement on social media sites for business, influencers, and creators.
Key Features of Instagram
- Instagram Reels: Short and engaging video helps in the growth of your brand.
- Stories and Highlights: The 24-hour content always makes an impression among your followers.
- Instagram Shopping: It helps users to directly browse the stores and purchase the products.
- Creator Tools and Insights: View your insights and progress through the tools and change your practice accordingly.
Best For Whom?
- Brands or influencers focused on visual-first content, fast growth through aesthetic social media content, video marketing, and influencer collaborations.
Monthly Active Users in 2025
2.4 billion+ worldwide (+ 2% per year), broken down by age:
- 18–24 years: 42% Highly engaged audience.
- 25–34 years: 33% of shoppers, creators, and business users.
- 35–49 years: 15% Active users following brands, influencers, and family updates.
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4. WhatsApp
WhatsApp is a rapidly emerging social media platform with a focus on private messaging and real-time communication. With over 2 billion users worldwide, one thinks of WhatsApp as a classy pasta dish, but in actuality, it is a powerful social network helping businesses connect directly to their customers.
Key Features of WhatsApp
- End-to-end encrypted: Your every chat, including the voice and video chat, is encrypted.
- WhatsApp Business App: It is a particular app that allows users to set up their business and allows them to create their marketplace.
- Voice & Video Calls: Superior provides calling features across mobile and desktop for personal and professional uses.
- Broadcast and Group messaging: Talk to various users simultaneously without building a group. This communication is great for marketing (e.g., notice/advertisement).
Best For Whom?
- For either businesses or individuals seeking instant, safe communication with people and relationship-based marketing from mobile-first social media.
Monthly Active Users in 2025
2.6 billion+ users globally, by age:
- 25–34 years: 38% of professionals and business users.
- 18–24 years: 32% of younger users use messaging and voice features.
- 35–49 years: 20% of families and groups.
5. TikTok
TikTok is known as a short video social media platform that works on a lot of short videos, according to your interests. The smart algorithm and mobile interface have made TikTok one of the most used by users.
Key Features of TikTok
- For You Page (FYP): AI content feed that allows every video the possibility to go viral, even if it is from a new user.
- TikTok Ads Manager: Advanced tools for advertising to run targeted video campaigns, increasing brand visibility.
- Duets & Stitch: These are avenues to collaborate or react to someone else’s videos, with enhanced engagement potential.
- Creator Marketplace: The dedicated platform where brands meet influencers to bolster marketing efforts.
Best For Whom?
- Brands and creators who want to grow fast through viral video content and high audience engagement.
Monthly active users in 2025
1.7 billion+ global users, divided by age group:
- 18–24 years: 42%, the largest and most active user base.
- 25–34 years: 28% of highly engaged young professionals and creators.
- 35+ years: 15% of the growing audience segment exploring entertainment and shopping features.
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6. LinkedIn
LinkedIn is one of the best social media platforms for professionals, which is used for business networking, marketing, and career development. LinkedIn helps you connect with professionals, companies, and people who can guide you in your business or career. From applying for jobs to recruiting talented employees, LinkedIn always supports you.
Key Features of LinkedIn
- LinkedIn pages: Create a professional company profile for your brand, products, and culture.
- LinkedIn Ads: Use sponsored content and InMail campaigns to target industries, job roles, and companies.
- Content Sharing and Articles: Engage yourself in activities to maintain leadership among your followers.
- Job Listings: Post job vacancies daily to hire the right candidates for your business.
Best For Whom?
- Professionals, recruiters, and B2B brands focused on networking, hiring, and building industry influence.
Monthly active users in 2025
Over 1.1 billion users worldwide:
- 25-34 years: 45% of the percentage of job seekers
- 35-49 years: 30% of senior professionals and decision makers.
- 18-24 years: 18% of Fresh graduates.
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7. Snapchat
Snapchat stands out because of its unique approach to social media. Therefore, it is one of the most varied yet attractive social media sites among youngsters. This is the all-in-one social media platform that focuses on AR filters, Bitmojis, and videos of the spotlight. It allows users to collaborate by using its chat and expand their network by connecting with each other.
Key Features of Snapchat
- Stories & Snaps: You can share your daily updates with your friends by using the snaps or posting a video on stories.
- AR. Filters: It provides amazing filters that can change your appearance in different ways.
- Snapchat Highlight: You can highlight some of your favorite memories in the Snapchat highlight section.
- Discover: Explore new ideas for your business and make it grow.
Best For Whom?
- Brands and influencers are targeting younger demographics with creative, fast-paced, and visual-first content.
Monthly active users in 2025
750 million+ users worldwide, segmented by age:
- 13–24 years: 65% Highly active, trendy user base.
- 25–34 years: 20% GA rowing number of millennials (Born between 1981-1996) who use stories and chat.
- 35+ years: 10% Small number of users, mostly on personal messaging and viewing content.
8. Twitter (X)
Twitter is a platform for live public discussions. It is designed for trending topics, current affairs, and quick updates. After purchasing Twitter in 2023, Elon Musk rebranded it as “X,” incorporating social networking, microblogging, and real-time audio and video communication.
Key Features of Twitter
- Tweets & Threads: You can post any updates up to 280 characters, and if you want to expand it, then you can post it as a thread.
- Promoted Tweets: It allows you to promote your business tweets to people according to their interests.
- Twitter (X) Cards: By adding links, videos, and images to media tweets, users can promote their brand.
- Topics & Lists: Users can choose what they want to see by choosing the topic and creating a follow-up list.
Best for Whom?
- News sources, journalists, and politicians.
Monthly Active users in 2025
550 million global users by age:
- 25-34 years: 38% of users are professionals and news consumers.
- 18-24 years: 32% of users are Gen Z.
- 35-49 years: 22% of users are decision-makers.
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9. Discord
Discord is a social networking service that supports voice, video, and text. The platform has rapidly developed into a place for anyone who is creating content, building a community, or managing a brand. In 2025, it has become one of the most vibrant social media platforms for live engagement, private group interaction, and content sharing.
Key Features of Discord
- Servers & Channels: You can create private and public channels for your business updates, teamwork, and communication.
- Voice & Video Chat: Provides a high-quality voice and video call facility for a better experience.
- Roles & Permissions: You can easily customise member organisation and user access in your communities.
- Bot Integrations: Let bots automate certain tasks, run group polls, and manage moderation of content.
Best For Whom?
- Communities, creators, and educators.
Monthly Active Users in 2025
600 million+ users worldwide.
- 18–24 years: 48% of this age group is highly engaged in gaming, tech, and creator communities.
- 25–34 years: 30% of this group’s users are mainly professionals, indie creators, and various interest-based groups.
- 35 + years: 12% of this group is the fastest growing segment for educational and business purposes.
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10. Reddit
Reddit is a nonlinear, forum-style social media platform where users engage through topic-based communities (subreddits). Reddit is well-known for its more authentic conversations and niche communities, making it one of the most influential social media sites in 2025 for brands, creators, and individuals looking for accurate opinions, trend insights, and engagement with niche community habits.
Key Features of Reddit
- Subreddits: organized communities for organized discussions on specific topics like technology, travel, or memes.
- Upvote/Downvote System: Users are able to rank content based on quality, allowing the best user-generated content to surface to the top.
- Reddit Ads: Sponsored posts and display ad executions that blend in like user-generated content.
- Ask Me Anything (AMAs): This section allows you to post some live sessions to promote your brand.
Best For Whom?
- Brands and creators who want instant responses.
Monthly Active Users in 2025
620 million+ Monthly Users globally:
- 18-24 years: 40% of them are college students.
- 25-34 years: 35% are primarily professionals.
- 35+ years: 15% are readers and experts.
Conclusion
Growing your brand in 2025 can be a challenge, but if you are consistent and influenced by social media channels, then you can build whatever you want. Every big platform like YouTube and TikTok started its brand on a small scale, but today they have everything unique for their users.
So now you need to target your audience with your brand carefully. By using a social media platform, you can boost your activities on a large scale.
Are you prepared to investigate this innovative way of creating social media platforms? If you’re starting a global hub or a specific network, SocialEngine offers enterprise-grade solutions for creating safe, flexible communities. Come see how digital branding is changing with custom platforms.
