The digital age offers deeper connections between companies and consumers. Social media platforms opened the communication lines, and branded community establishment fortifies relationships. Branded communities are appealing to informed consumers who want to feel further alignment with a company or organization. Companies hosting branded communities benefit through deeper customer insight and prospect conversion. Here are the top 4 tips to building and maintaining a better branded community:
Truly Know Your Audience
To target your branded community audience, it is important to truly understand your company’s role in their life. While your mission and company pride are important, it is not enough to merely know that you value your product or cause. You must also know why your audience values your product or cause. Address your audience members in a way that is meaningful to them. Speak to them regarding issues that matter to them, and how your product or cause aligns with their lifestyles.
Engage With Questions AND Statements
Avoid only addressing your audience in announcement fashion. Be part of the conversation to add depth and further dialogue. You should certainly answer questions as they arise, but also take time to respond to statements with additional insight, ask questions back, and keep the discussion going!
Uplift Your Advocates
You will easily identify the advocates within your branded community. These members are invaluable to your company—make sure they feel important. As in any relationship, actions are an effective way to convey your feelings. Show appreciation for your advocates through @mentions, shares, incentives, and messages! A happy advocate is a continued advocate.
A Community Is Not A Commercial
Your community will value new information from your company, but they could get that from your Facebook, Twitter, and banner ads. Information to your branded community should add depth to your company’s value and relevance. Search for positive blog posts and articles referencing your brand, and share this information to offer additional perspectives along with news and updates.
Thanks for dropping by and taking the time to read up on how you can effectively build your community. Let us know if you have any questions! Also, if you have any ideas on how to start your own social network, our SocialEngine software can help you get there. Check out our free trial and see what SocialEngine can do for you.
